Four Hilton brands were in need of online makeovers that leveraged the Hilton mother brand heritage & brand equity, but allowed each Focused Service brand to own it’s unique territory.

Updating this four brand suite across new brand positioning required a complete re-architecture and redesign that was individual, but also sympathetic, with all that Hilton’s global brand equity inspires.

Each brand’s expression is distinguished and unique with tone of voice in character and a “show don’t tell” ethos driving visual design direction - allowing imagery, color, typography and high-quality production to convey brand ideals whenever possible.

Altogether with this revamp, each brand stands firmly on it’s own, creating a special relationship with guests, while also upholding the standards of the Hilton family of brands.

Work Samples