After redefining PennyTalk’s new brand platform and USP we took on the redesign of their website. The site had to reflect the new brand and refined USP. Since the website is the gateway for both new and existing customers, the redesign had to create a platform that increases conversion rate, as well as deepen relationships with existing customers.
With the launch of a newly redesigned website, our aim was to increase conversion rate by:
1. Creating a more compelling presentation of PennyTalk’s USP and improve brand positioning;
2. Providing a user-centric online experience that elevates ease of use - site navigation is easy and a simplified sales cycle messaging conveys how PennyTalk makes international calling easy;
3. Improving the sales cycle by delivering barrier breaking messages in digestible soundbites - driving consumer clarity.