Studio Lekker has been partnering with the Reuters Best team since 2009 to enhance the “Firsts” digital presence. Our ongoing goal has been to craft an effective marketing microsite, enabling new “Firsts” content to reach target audiences much more quickly across multiple categories and regions. In concert with a widely applauded front-end design and user experience, we designed and developed a custom Content Management System (CMS) for the Reuters team, thereby increasing efficiencies and empowering internal resources.
This time we rebranded the site with the new “Reuters Best” brandmark and design, and made specific structural improvements to address the addition of new categories. We also added important social media functionality by allowing users to share Reuters content easily through such channels.