Reuters approached us to redesign their Online Media Guide. Goal of the site is to influence media planners/buyers and potential advertising clients to consider advertising with Reuters. Their motivation in visiting the site is to try to determine – based on the design and information provided – if Reuters is the right place to spend their advertising dollars. The objective of the redesign was to make them feel confident that it indeed is the right place.
Before we started the redesign the old site wasn't very interesting nor did it line up with the overall new brand identity of Reuters. With the redesign we elevated the user experience to be more in line with its brand promise and made the site more intriguing to explore further.