World Trade Financial Group is the largest proprietary trading firm in the world. Given the technical complexity of today’s trading business married with the level of visibility current events had thrust upon the industry, it is essential for any financial brand to immediately convey trust, superior expertise and excellence to its customers. We created a strong online presence which not only conveys the company vision of trust, superior expertise and excellence, but forges the foundation of the new brand.
In addition to conveying a strong brand identity, the website effectively highlights the more informative content and develop cross-messaging methods that effectively speak to a diverse array of audiences (traders, job hunters, journalists). At the same time, the design system is extensible to social channels and other longer-term endeavors, such as philanthropy and broader-reaching marketing campaigns.