As Apple prepared to launch its new operating system, Mac OS X, they wanted to offer users a unique and highly experiential introduction to the new platform. We felt the set-up assistant needed to engage the user in a new way and set a visionary tone that was more visually and aesthetically groundbreaking, much like OS X. Merging these two needs was the core challenge of the project.
In our introductory movie, users encounter a simple screen that presents one pulsing drop of water. In the background the sleek modern sound of Kruder & Dorfmeister. The user has the illusion of diving into a crystal clear body of water with floating welcome messages. What follows is an easy to follow and pleasurable setup of OS X.