Studio Lekker created an online banner campaign for coolcapitals.com. There were 5 European cities involved: Amsterdam, Antwerp, Valencia, Vienna and Zurich. Each city had its own banner.
The strategic goal of this online campaign was to distinguish the online advertising for coolcapitals.com from its competition, increase brand awareness for coolcapitals.com, increase traffic to the site and ultimately increase transactions on the site.
The creative goal was to create an online campaign that will stand out, that will reflect the spirit of the participating European cities and is cutting edge in its way of using rich media.
The rich media banners were featured on travel and news related sites where we were most likely to find our target group.
