Studio Lekker pitched the redesign of the newmuseum.org. Focus: helping the New Museum create engaging, informative, connective, culturally relevant, interactive experiences. As part of the pitch we gave them a booklet of 40 ideas for their online presence, a new up-to-date communication strategy, and 3 creative explorations how their brand could work online.
The creative goal is to make the new brand come alive in a strong and coherent way; raise the bar through a more authentic design aesthetic that will feel open & dynamic; reflect the vital nature of art, but create a structure that is straightforward; and convey the impression of motion.
