Objective: Redesign the current Firsts site to better communicate the power and reach of Reuters’ primacy and exclusivity in reportage by creating a stand-alone microsite that uniquely positions the content, and creates focus for Firsts’ visitors. The goal of the site is to showcase Reuters news to financial clients, so they understand the value and ultimately choose Reuters as their news source.
Another objective was to re-invent the online channel as a clear communications medium for this critical and engaging content. We established a stimulating and compelling brand experience for the site’s users that is intuitive in navigation, contemporary in design, engaging in interaction and informative and rich in terms of content.
