Self

We all would like to do a hundred things a day, but unfortunately we have a limited amount of time and are often scrambling to fit just a fraction of that into our busy schedule. But an online magazine like Self.com can offer users significant value by helping them to create their own workout through an experience that’s visually compelling, intuitive, serves unique video content, is entertaining and can be used at their convenience: the Video Workout Tool.

Studio Lekker created this tool for Self.com as part of their online strategy. Users are offered a selection of video clips of several exercises that correspond with different body parts. After perusing the clips, users can compile their own workout by adding clips and exercises together; once complete, they can save it under a specific title and access this content at their discretion.

Work Samples