Studio Lekker

> 39 M

Redbox members during its peak days

In a dynamic redesign project, we overhauled the mobile and tablet experience for Redbox, shifting the platform from a utilitarian interface to a more captivating user environment for Redbox customers.

Objectives

Redesign the visual aesthetic to align with Redbox's refreshed branding in a way that works well for the mobile and tablet experience.
Integrate features like personalization, streamlined content discovery, and simplified checkout.
Reimagine the user experience to increase engagement across mobile and tablet platforms.
Conduct a meticulous design process to enhance how users interact with media content, ensuring a seamless and intuitive experience.

The Work

Leveraged Redbox's updated branding to redesign the mobile and tablet experience, using gradients and purple tones to boost user engagement while maintaining clarity with neutral grey in critical areas like checkout.
Key elements of the browsing experience, such as finding a location, renting, and the checkout process, were designed to be intuitive and easy to use, ensuring a seamless user journey.
Created a comprehensive design system that balanced aesthetic appeal with functionality, providing an enjoyable experience that aligns with Redbox’s brand evolution.

Results

The redesigned mobile and tablet experience significantly enhances user interaction and engagement, providing a seamless interface that attracts and retains attention.
The improvements not only increase usability but also elevate the overall quality of the user experience, strengthening the connection between users and the Redbox brand.

Redbox's mobile app enriches the customer experience at 34,000 kiosks with an intuitive interface that simplifies the rental process.