Studio Lekker

> 150 K

campers are being engaged annually across the United States by USSC

Since its inception in 1975, US Sports Camps has expanded from a modest beginning with just 150 participants to a leading force in youth sports, engaging over 150,000 campers annually across the United States. As the organization continues to grow, the evolving landscape of youth enrichment and the organization’s ambitions has highlighted the necessity for a more cohesive and strategically focused brand strategy to maintain leadership and inspire its core target audiences.

Objectives

Strengthen and articulate a unified brand strategy that resonates with internal stakeholders, employees, and key target audiences to inspire and support future growth.
Develop a distinctive brand personality and voice that is engaging and consistent across all communication channels, enhancing the brand’s connection with its audience.
Align the brand’s core values and vision with the leadership team’s aspirations, ensuring a cohesive strategy that reflects the organization’s ethos.

Process

Conducted in-depth alignment sessions, including dynamic brand workshops and interviews with key internal stakeholders, utilizing existing research to deeply understand and set the strategic direction for the brand.
Focused on defining a clear brand personality and communicative voice that accurately represents US Sports Camps' mission and positioning broadly to its diverse audience.
Created a comprehensive Brand Book that outlines the brand’s strategy, ensures consistency in communication, and serves as an inspirational tool for all brand interactions.

Results

Delivered a detailed Brand Book that articulates US Sports Camps' brand strategy vividly and serves as a blueprint for all future branding initiatives.
Positioned US Sports Camps to continue its leadership in the youth sports industry with a renewed, cohesive brand strategy that promises continued growth and influence in the field of youth sports and enrichment.
Established a strong, unified brand positioning that supports the organization's commitment to enriching young lives through sports, arts and education, ensuring consistency and coherence in how the brand is presented and perceived.

This strategic branding initiative has positioned US Sports Camps to continue leading in the youth enrichment industry with a renewed, cohesive brand strategy that promises to accelerate long-term growth and increase brand appeal.